Posted by: MummyTravels | March 23, 2012

When wipe clean beats sex kitten

It’s already started – the most recent bag I bought came with a changing mat and insulated bottle holders, while I’ve already moaned about a choice of stripes, stripes, stripes or stripes in maternity wear. Now it seems the light at the end of the tunnel is actually someone setting fire to my future wardrobe.

It’s maybe not such a huge surprise, but according to a new survey of 1,000 woman by BabyCentre, having a baby changes your style and even your favourite brands. Pre-birth, the design of clothes is the most important factor before splurging – afterwards, it’s comfort. Although having discovered the joys of elasticated waistbands, I can definitely understand why I might be loath to go back.

But ease of cleaning also rockets up the list of priorities, while something that reflects your personality drops by 10%. And sex appeal, which is an important consideration for six in 10 women without kids suddenly only matters to half as many after becoming a mother.

So it’s out with French Connection and Coast, and in with Primark and Marks & Spencer (which is fine by me, as I’d be more likely to shop there anyway) – that’s if I manage to leave the house, as nearly two-third preferred to shop online, as they felt too guilty, rushed and stressed when they had to bring their children along.

There is one consolation though – it all sounds very practical for travelling in…

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